![]() If tartrazine's effect on hyperactivity remains unsolved, at least it's clear that it has no effect on sperm count, right? Not so fast. ![]() To make matters more confusing, children who are sensitive to artificial food colorings also tend to be affected by other foods, such as wheat and milk. Most are unaffected by artificial food colorings, but it does seem to alter the behavior of some, especially those diagnosed with hyperactivity.Ĭlouding the issue is the fact that many of the studies that have been done tested a mixture of food colorings, so it's difficult to determine which chemical altered behavior, if there was any one culprit. The safety of tartrazine for the general population of children is still open for debate. 5) is always identified on ingredients lists when used in packaged foods, for the sake of the estimated 1 in 10,000 people who suffer allergic reactions to the chemical. No such warning requirement exists in the United States, although tartrazine (or Yellow No. Today, tartrazine and other artificial food dyes require a special warning on food packages sold in the European Union. Food and Drug Administration memo acknowledged that "for certain susceptible children with ADHD and other problem behaviors, the data suggest that their condition may be exacerbated by exposure to a number of substances in food, including, but not limited to, artificial food colors." Very slightly reassuringly, the memo said these effects were "due to a unique intolerance to these substances, and not to any inherent neurotoxic properties." In 2010, artificial food dyes made news yet again when an internal U.S. Since then, studies have both supported and rebutted this idea, but Feingold's hypothesis gained renewed steam in 2007, when a large-scale study revealed that some children displayed increased hyperactivity when given a mix of artificial colors. In 1975, Ben Feingold, the chief allergist at Kaiser Permanente Medical Center in San Francisco, proposed the idea that it and other synthetic food dyes could cause hyperactivity in some children. Dear Abby even warned her readers not to rely on the soft drink to prevent pregnancy.Įven today, queries about Mountain Dew's purported spermicidal effects can be found in Internet health forums.īut prophylactic properties aren't the only side effects that have been attributed to tartrazine. But it was enough of an issue that the Wall Street Journal ran an article about it, as did a number of city and university newspapers. Also like Baja Blast, the drink is still available on the chain's menu.It's impossible to say how many, if any, couples relied solely on Mountain Dew for birth control. This version of Mountain Dew seems to be taking a hint from the tradition of sweet tea that typically compliments Southern comfort foods. The chain has described itself as "Southern-inspired", per PR Newswire. ![]() What's more, these peach and honey flavors are designed to complement the menu of KFC. Sweet Lightning tastes like honey and peach, unlike the typical citrus flavor of Mountain Dew, according to KFC. Like the teal color of Baja Blast, Sweet Lightning has a vibrant yellow hue that distinguishes it from typical Mountain Dew. There's a lot more that connects these drinks other than their exclusive availability at specific fast-food chains. Pepsi described the forefather as "the hugely successful Baja Blast which debuted at KFC's sister restaurant, Taco Bell, nearly a decade-and-a-half ago." The company shouted out to the Taco Bell heavy-hitter in its announcement of the drink. In the launch, Mountain Dew owner Pepsi didn't seem to be pitting Baja Blast against Sweet Lightning at all. ![]() The company wrote, "We know you love a good April Fools' Day prank as much as we do." Marketing Dive reported that after creating a bit of buzz online, the original Craigslist post for the Baja Bungalow was "flagged for removal." On April 4, Pepsi finally cleared the air with another announcement (via PR Newswire). The release said "a 187,000,000,000,000,000,000-gallon saltwater tank w/ sharks, maybe crabs and weird things that touch your foot and freak you out" was one of the desirable amenities included in this bungalow (via Bloomberg).Īccording to Ad Week, the press release made it obvious that this was a prank. If things didn't sound strange already, they got even fishier from there. However, the only place one could get it was at the "Baja Bungalow," a vacation rental. On April 2 of that year, Mountain Dew shared a press release that said that eager fans of the Mountain Dew Baja Blast flavor would have to wait no longer: the bottled product would be available once again.
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